JoySuds Partners With SEE Turtles In Pledge To Help Save Endangered Sea Turtles

Nearly all species of sea turtles are classified as endangered. JoySuds wants to change that.

Since the formation of JoySuds LLC, which acquired the Joy® brand from Procter & Gamble in late 2019, JoySuds has embarked on several initiatives to reinvigorate and extend this iconic American brand, while also defining the ethos of the brand moving forward.

In furtherance of this initiative, and in anticipation of the launch of its new Pure Joy™ family of products, JoySuds is excited to announce a new partnership with SEE Turtles, a non-profit organization dedicated to the conservation of sea turtles around the world.

The new Pure Joy line will represent an ever-expanding group of eco-friendly products characterized by 100% recyclable packaging and formulas that are free of parabens, synthetic dyes and phthalates, while also giving back to the many great SEE Turtle initiatives.

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