Joy since 1949
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Joy was introduced in 1949 as the first liquid dish soap.
It was the first of many firsts over the decades.
Timeline
1949
1951
Here’s dishwashing magic
Joy in a bottle.
Joy dish soap makes greasy dishes shine in half the time! Put Joy in your dishpan today!
1956
A new formula of Joy is introduced. The color pattern of the logo changes and packaging moves from a glass bottle to an aluminum can.
1962
Joy becomes the first dish detergent to be packaged in a plastic bottle. The typography of the logo changes from a serif face to a sans serif.
1966
You are kidding! We’re not kidding. Introducing new citrin fortified Joy.
1968
Joy soap with a lemon scent is introduced and begins the overall trend toward lemon scented cleaning products.
1971
1979
Your Joy shows. Because when something’s done right, it just has to show.
1980
Joy is packaged in a new bottle that is used until 2000. Evolution of the lemon illustration.
1985
629 more pots per gallon. Foodservice Formula Joy cleans more greasy pots and pans than the leading competition.
1988
The Joy logo evolves to be white with a blue outline.
1997
Joy Ultra and Joy Antibacterial line extensions are introduced. The Joy HDPE bottle is introduced and the logo changes to blue.
2000
Joy moves to the PET bottle and the inner black label is printed on to show the ingredients through the product. Lemon basket imagery is being used to communicate a scent experience.
2010
Cleans up to 5,000 everyday dishes is added as a claim. Joy strengthens its use of blue and yellow colors and the logo evolves.
2017
Full brand restage with heritage logo to celebrate historical equity of Joy brand. Enhancing citrus scent and “Ultra” vs “Non-Concentrated” communication pack.
2019
P&G sells the Joy brand (along with Cream Suds) to newly formed JoySuds LLC. JoySuds embarks on plan to reinvigorate and expand the Joy product offerings and distribution.
2022
JoySuds expands into auto-dishwashing with the new Joy Blast™
Part of the American Culture
Since 1949, Joy has been a staple of American homes and television.
Joy Ads Through The Years
