Joy since 1949

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Joy was introduced in 1949 as the first liquid dish soap.

 

It was the first of many firsts over the decades.

Timeline

1949

Joy dish detergent is introduced to the market as the first nationality marketed dish soap. Original packaging is designed by Donald Deckey.

1951

Here’s dishwashing magic
Joy in a bottle.

Joy makes greasy dishes shine in half the time! Put Joy in your dishpan today!

1956

A new formula of Joy is introduced. The color pattern of the logo changes and packaging moves from a glass bottle to an aluminum can.

1962

Joy becomes the first dish detergent to be packaged in a plastic bottle. The typography of the logo changes from a serif face to a sans serif.

1966

You are kidding! We’re not kidding. Introducing new citrin fortified Joy.

1968

Joy with a lemon scent is introduced and begins the overall trend toward lemon scented cleaning products.

1971

Joy begins advertising its grease cutting performance both in the packaging and in advertisements. It was the first liquid detergent to emphasize performance in its advertising.

1979

Your Joy shows. Because when something’s done right, it just has to show.

1980

Joy is packaged in a new bottle that is used until 2000. Evolution of the lemon illustration.

1985

629 more pots per gallon. Foodservice Formula Joy cleans more greasy pots and pans than the leading competition.

1988

The Joy logo evolves to be white with a blue outline.

1997

Joy Ultra and Joy Antibacterial line extensions are introduced. The Joy HDPE bottle is introduced and the logo changes to blue.

2000

Joy moves to the PET bottle and the inner black label is printed on to show the ingredients through the product. Lemon basket imagery is being used to communicate a scent experience.

2010

Cleans up to 5,000 everyday dishes is added as a claim. Joy strengthens its use of blue and yellow colors and the logo evolves.

2017

Full brand restage with heritage logo to celebrate historical equity of Joy brand. Enhancing citrus scent and “Ultra” vs “Non-Concentrated” communication pack.

2019

P&G sells the Joy brand (along with Cream Suds) to newly formed JoySuds LLC. JoySuds embarks on plan to reinvigorate and expand the Joy product offerings and distribution.

Part of the American Culture

 

Since 1949, Joy has been a staple of American homes and television.

Joy Ads Through The Years

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